The History of the Formula There are some variations of how the story of the formula goes but the company has its own version of it. The drink's original inventor John Pemberton created the drink in 1886 and had shared the recipe with only a couple of people before his death in 1888.
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the
The long story of Coke's secret formula begins with Pemberton, a veteran from Georgia who emerged from the Civil War with a morphine addiction. Hoping to cure his ailment, he dreamed up Pemberton's French Wine Coca, a brew that included kola nut and coca wine.
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth
The Secret's Out. For most of its history, The Coca‑Cola Company's secret formula was locked away in a vault. But now fans can be closer than ever if they visit a permanent exhibit at the World of Coca‑Cola in Atlanta. The decision to relocate the recipe was sparked by a big date The Coca‑Cola Company celebrated.
Coca-Cola claims its formula is the "world's most guarded secret." The recipe, the company says, is now kept in a purpose-built vault within the company's headquarters in Atlanta. Courtesy:
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coca cola secret formula story
